Email Marketing
AMP Email
AMP email is an interactive email format that allows recipients to take actions like filling out forms, browsing carousels, and RSVPing directly within the email itself. It transforms static emails into dynamic experiences.
Examples
A travel company sends an AMP email that lets recipients browse destination photos, select dates, and submit an inquiry form without leaving their inbox.
Best Practices
Use AMP for high-value interactions, provide graceful fallbacks for non-supporting clients, and test across major email platforms.