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Email Marketing

Email Marketing

Email marketing is the use of email to promote products, nurture leads, and build customer relationships. It remains one of the highest-ROI marketing channels due to its direct reach and personalization capabilities.

Examples

A retailer sends a weekly newsletter with new arrivals, exclusive discounts, and personalized product picks based on browsing history.

Best Practices

Build your email list organically, segment your audience, personalize your messaging, and always provide clear unsubscribe options.

Related Terms

email automationemail deliverabilityopen rate

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