Automation
API
An API (Application Programming Interface) is a set of protocols and tools that allows different software applications to communicate and share data. In marketing, APIs enable integrations between platforms like CRMs, email tools, and analytics systems.
Examples
A marketing team uses an API to automatically sync new leads from their website forms into their CRM system.
Best Practices
Document your API integrations and monitor them for errors to ensure seamless data flow between your marketing tools.