Advertising
Banner Ad
A banner ad is a rectangular graphic advertisement displayed on a webpage, typically at the top, side, or bottom of the page. Banner ads are a staple of display advertising used to drive brand awareness and clicks.
Examples
A hotel chain runs banner ads on travel review websites featuring seasonal discounts and a "Book Now" call-to-action.
Best Practices
Design visually compelling banners with clear messaging, strong contrast, and a single focused call-to-action to maximize clicks.