Analytics
Click-Through Rate
Click-through rate (CTR) is the percentage of people who click on a link, ad, or email out of the total number who viewed it. CTR is a key indicator of how compelling and relevant your messaging is to the audience.
Examples
A Google Ads campaign achieves a 3.5% CTR, outperforming the industry average of 2% for the category.
Best Practices
Improve CTR by testing headlines, using strong calls-to-action, and ensuring your ad or email content matches user intent.