Branding
Brand Advocacy
Brand advocacy is the promotion of a brand by its satisfied customers, employees, or partners who voluntarily recommend it to others. Advocates provide authentic, trusted endorsements that are more persuasive than traditional advertising.
Examples
A software company creates a formal advocacy program where power users earn rewards for writing reviews, speaking at events, and referring new customers.
Best Practices
Identify your most engaged customers through NPS and usage data, make it easy for them to share and refer, recognize advocates publicly, and measure advocacy impact on pipeline.