Digital Marketing
CCPA Compliance
CCPA compliance refers to meeting the requirements of the California Consumer Privacy Act, which gives California residents rights over their personal data including the right to know, delete, and opt out of data sales. It applies to businesses meeting specific revenue or data volume thresholds.
Examples
An ecommerce brand adds a "Do Not Sell My Personal Information" link to its website footer and builds an automated system to process consumer data deletion requests.
Best Practices
Map all personal data flows across your marketing stack, create streamlined opt-out and deletion workflows, and train customer-facing teams on handling privacy requests.