Digital Marketing
Consent Management
Consent management is the process of collecting, storing, and enforcing user permissions for data collection and marketing communications. A consent management platform (CMP) provides the interface for users to grant or withdraw consent in compliance with privacy regulations.
Examples
A European ecommerce site uses a CMP to display a cookie banner that lets visitors choose which tracking categories they allow before any scripts fire.
Best Practices
Make consent choices genuinely easy to understand, store consent records with timestamps for audit trails, and respect user preferences across all marketing channels.