Content Marketing
Content Audit
A content audit is a systematic review of all content assets on a website to evaluate performance, relevance, and quality. It identifies opportunities to update, consolidate, or remove content for better results.
Examples
A marketing team conducts a content audit of 500 blog posts and identifies 100 articles to update, 50 to merge, and 75 to remove.
Best Practices
Conduct content audits at least annually, evaluate each piece against traffic, engagement, and conversion metrics, and create an action plan.