SEO
SEO
SEO (Search Engine Optimization) is the practice of optimizing a website to increase its visibility and ranking in organic search engine results. It encompasses on-page, off-page, and technical strategies to drive unpaid traffic.
Examples
A company invests in SEO by optimizing its content for relevant keywords, building quality backlinks, and improving site speed.
Best Practices
Develop a holistic SEO strategy that balances content quality, technical health, and authority building for sustainable organic growth.