Content Marketing
Content Scoring
Content scoring is a methodology that assigns numerical values to content assets based on their performance against defined business objectives. It helps marketers identify top-performing content, allocate resources effectively, and make data-driven editorial decisions.
Examples
A B2B company scores each blog post on a composite metric combining organic traffic, lead generation, and social shares to identify its most valuable content.
Best Practices
Weight scoring criteria based on your primary business goals, score content on a consistent schedule, and use results to inform both creation and pruning decisions.