Digital Marketing
Cookie
A cookie is a small data file stored on a user's browser by a website to remember information about the visitor. In marketing, cookies enable tracking, personalization, retargeting, and analytics.
Examples
A retail website uses cookies to remember items in a shopper's cart and display personalized product recommendations on return visits.
Best Practices
Implement a clear cookie consent banner, comply with privacy regulations, and prepare for a cookieless future with first-party data strategies.