Advertising
Retargeting
Retargeting is an online advertising technique that serves ads to users who have previously visited your website or engaged with your content. It uses tracking pixels or cookies to follow users across the web.
Examples
A travel site retargets visitors who searched for flights to Hawaii with display ads featuring discounted Hawaiian vacation packages.
Best Practices
Create different retargeting segments based on behavior depth and exclude recent converters to avoid wasting ad spend.