Content Marketing
Cornerstone Content
Cornerstone content is the most important, comprehensive content on a website that covers core topics in depth and serves as the foundation of a content strategy. It is designed to rank for competitive keywords and attract high-quality backlinks.
Examples
A digital marketing agency publishes a 5,000-word definitive guide to SEO as cornerstone content, with all related blog posts linking back to it.
Best Practices
Update cornerstone content at least quarterly, ensure it is the most internally linked page for its topic, and optimize it aggressively for target keywords.