Content Marketing
Pillar Page
A pillar page is a comprehensive, long-form piece of content that covers a broad topic in depth and links to related subtopic pages. It serves as the central hub of a topic cluster strategy for SEO.
Examples
A marketing agency creates a pillar page on "The Complete Guide to Digital Marketing" that links to individual posts on SEO, PPC, email, and social media.
Best Practices
Cover the main topic comprehensively, link to and from cluster content pages, and update the pillar page regularly as new subtopics are added.