Advertising
Cost Per Click
Cost per click (CPC) is the amount an advertiser pays each time a user clicks on their ad. It is a foundational pricing model in search and social media advertising.
Examples
A law firm pays an average CPC of $12 for competitive personal injury keywords in its search advertising campaign.
Best Practices
Optimize quality scores and ad relevance to lower CPC, and focus on high-intent keywords that drive conversions.