Advertising
Pay-Per-Click
Pay-per-click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It is most commonly associated with search engine advertising but also applies to social and display ads.
Examples
A home services company runs PPC ads on search engines targeting keywords like "plumber near me" and "emergency roof repair."
Best Practices
Organize campaigns into tightly themed ad groups, write compelling ad copy, and optimize landing pages for each keyword group.