Automation
Customer Data Platform
A customer data platform (CDP) is software that creates a unified customer database by collecting data from multiple sources and making it accessible to other marketing systems. It enables a single view of each customer.
Examples
A retailer uses a CDP to unify data from its website, mobile app, email platform, and in-store POS system into a single customer profile.
Best Practices
Define your data sources and use cases before selecting a CDP, and ensure clean data flows in from each integrated system.