Email Marketing
Drip Campaign
A drip campaign is an automated series of emails sent on a predetermined schedule or triggered by specific user actions. It nurtures leads over time by delivering relevant content that moves them through the funnel.
Examples
A SaaS company sends a 7-email drip campaign to trial users, highlighting different product features and use cases over 14 days.
Best Practices
Map drip sequences to specific goals, personalize content based on user behavior, and test timing intervals between emails.