General Marketing
Earned Media
Earned media is publicity gained through organic means rather than paid advertising, such as press coverage, social shares, reviews, and word-of-mouth. It is often considered the most credible form of marketing exposure.
Examples
A startup receives earned media when a major tech publication writes a feature story about its innovative product without any paid arrangement.
Best Practices
Create share-worthy content, build relationships with journalists, and encourage customer reviews to increase earned media exposure.