Advertising
Paid Media
Paid media is any marketing effort that requires payment to place content in front of an audience, including PPC ads, display ads, sponsored social posts, and paid influencer partnerships. It provides immediate reach and targeted exposure.
Examples
A startup allocates 60% of its marketing budget to paid media across Google Ads, Facebook Ads, and sponsored LinkedIn content.
Best Practices
Balance paid media with owned and earned media, track ROI rigorously, and continually optimize campaigns based on performance data.