Email Marketing
Email Deliverability
Email deliverability is the ability to successfully land emails in subscribers' inboxes rather than spam or junk folders. It depends on sender reputation, authentication, content quality, and list hygiene.
Examples
A company improves email deliverability from 82% to 97% by cleaning its list, authenticating its domain, and removing spam trigger words.
Best Practices
Maintain a clean email list, authenticate your domain with SPF, DKIM, and DMARC, and monitor your sender reputation regularly.