Social Media
Engagement Marketing
Engagement marketing is a strategy focused on encouraging meaningful interactions between a brand and its audience rather than pushing one-way messages. It prioritizes dialogue, participation, and relationship building.
Examples
A food brand runs an engagement marketing campaign asking followers to share their best recipe using its products for a chance to be featured.
Best Practices
Create opportunities for two-way interaction, respond to audience participation promptly, and measure success by interaction quality, not just quantity.