Social Media
Engagement Rate
Engagement rate is a metric that measures the level of interaction an audience has with content, calculated as the total engagements divided by total reach or impressions. It indicates how compelling and relevant content is to viewers.
Examples
A social media post with 500 likes, 80 comments, and 40 shares from 10,000 impressions has an engagement rate of 6.2%.
Best Practices
Track engagement rate across content types and channels to identify what resonates most, and prioritize quality over quantity.