SEO
Entity SEO
Entity SEO is an optimization approach focused on how search engines understand and connect real-world entities such as people, places, organizations, and concepts. It moves beyond keyword matching to help search engines associate your content with specific entities in their knowledge graphs.
Examples
A restaurant chain optimizes for entity SEO by ensuring consistent NAP data across the web, claiming its knowledge panel, and using structured data to define its entity relationships.
Best Practices
Use schema markup to define entities on your pages, maintain consistent entity information across all platforms, and create content that clearly establishes entity relationships.