SEO
Search Intent
Search intent is the underlying purpose behind a user's search query, categorized as informational, navigational, commercial, or transactional. Understanding intent is essential for creating content that satisfies searchers.
Examples
A user searching "how to fix a leaky faucet" has informational intent, while "buy Delta kitchen faucet" has transactional intent.
Best Practices
Analyze the current top-ranking pages for your target keyword to understand what type of content satisfies the search intent.