General Marketing
Flywheel Marketing
Flywheel marketing replaces the traditional funnel metaphor with a circular model where delighted customers become the force that drives referrals and repeat business, creating momentum that accelerates growth. Energy is stored through great customer experience rather than lost after conversion.
Examples
A company redesigns its growth model as a flywheel where investment in customer success leads to higher NPS, which drives referrals that reduce CAC and fund more investment in success.
Best Practices
Identify and reduce friction at every stage of the flywheel, invest in customer delight as a growth strategy, and measure the flywheel's speed through metrics like time between referrals.