General Marketing
Go-to-Market Motion
A go-to-market motion is the repeatable strategy and set of activities a company uses to sell its product to customers, including the combination of marketing, sales, and customer success approaches. Different motions suit different products, price points, and customer segments.
Examples
A B2B company runs two GTM motions: a self-serve PLG motion for SMBs and an enterprise sales-led motion with dedicated account executives for large accounts.
Best Practices
Match your GTM motion to your product complexity and deal size, define clear handoff points between motions, and measure unit economics separately for each motion.