Social Media
Hashtag
A hashtag is a word or phrase preceded by the # symbol used on social media platforms to categorize content and make it discoverable. It helps users find posts related to specific topics and enables brands to join or create conversations.
Examples
A sportswear brand creates a branded hashtag campaign encouraging customers to share workout photos with #MyFitnessJourney.
Best Practices
Research trending and relevant hashtags, mix branded with community hashtags, and avoid using excessive hashtags that appear spammy.