Analytics
Heatmap
A heatmap is a visual representation of how users interact with a webpage, showing where they click, scroll, and hover using color-coded data. It provides insights into user behavior and content engagement patterns.
Examples
A heatmap reveals that most users click on the hero image expecting it to be a link, prompting the team to add a clickable CTA overlay.
Best Practices
Combine heatmap data with analytics and user testing insights to form a comprehensive picture of user behavior before making changes.