Conversion
Conversion Rate Optimization
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action. It combines data analysis, user research, and testing to improve performance.
Examples
A CRO team runs A/B tests on checkout page layouts and increases the purchase completion rate by 18%.
Best Practices
Base CRO decisions on data and user behavior insights rather than assumptions, and prioritize tests by potential impact.