Digital Marketing
In-App Messaging
In-app messaging delivers targeted messages to users while they are actively using a mobile app or web application. It is a highly contextual communication channel that drives feature adoption, onboarding completion, and in-product conversions.
Examples
A productivity app displays an in-app message when a user creates their 10th task, introducing the automation feature with a guided tutorial that increases feature adoption by 35%.
Best Practices
Trigger messages based on meaningful user actions, keep messages concise and actionable, allow easy dismissal, and use frequency limits to prevent message overload during active sessions.