Digital Marketing
Push Notification
A push notification is a message sent directly to a user's device from an app or website, even when the user is not actively using it. It re-engages users with timely, relevant updates and offers.
Examples
A news app sends a push notification about a breaking story to drive users back to the app for the full article.
Best Practices
Send push notifications at optimal times, personalize the content, and limit frequency to avoid causing users to disable them.