Analytics
KPI
A KPI (Key Performance Indicator) is a measurable value that demonstrates how effectively a company is achieving key business or marketing objectives. KPIs help teams focus on what matters most and track progress.
Examples
A marketing team sets monthly KPIs including 5,000 new email subscribers, 100 qualified leads, and a 2% improvement in conversion rate.
Best Practices
Choose KPIs that directly tie to business objectives, are measurable, and are within the team's ability to influence.