Analytics
Return on Investment
Return on investment (ROI) is a financial metric that measures the profitability of an investment relative to its cost. In marketing, it evaluates the efficiency of campaigns and overall marketing spend.
Examples
A content marketing program with a total cost of $20,000 generates $100,000 in attributed revenue for an ROI of 400%.
Best Practices
Track ROI at both the campaign and channel level and factor in all associated costs for an accurate picture of marketing profitability.