Analytics
Lead Velocity Rate
Lead velocity rate (LVR) measures the month-over-month growth rate of qualified leads entering your pipeline. It is considered a leading indicator of future revenue growth because lead generation typically precedes closed deals by the length of the sales cycle.
Examples
A company's LVR of 15% means qualified leads are growing 15% month-over-month, suggesting strong revenue growth ahead even if current month revenue is flat.
Best Practices
Track LVR alongside revenue to identify leading/lagging relationships, maintain consistent lead qualification criteria, and investigate any sudden changes in velocity direction.