General Marketing
Marketing Funnel
The marketing funnel is a model that illustrates the theoretical customer journey from first brand awareness to final purchase and beyond. It helps marketers understand where prospects are in the decision process and what content to deliver.
Examples
A B2B firm maps its marketing funnel stages as Awareness, Consideration, Decision, and Retention to guide its content strategy.
Best Practices
Create specific content and offers for each funnel stage to guide prospects naturally toward conversion.