Conversion
Conversion Funnel
A conversion funnel is a model that represents the stages a prospect goes through from initial awareness to completing a desired action. Each stage typically sees a reduced number of prospects as they move closer to conversion.
Examples
An ecommerce site maps its conversion funnel from product page view to add-to-cart to checkout to purchase completion.
Best Practices
Identify and fix the highest drop-off points in your funnel by analyzing stage-by-stage conversion data.