Automation
MarTech Stack
A MarTech stack is the collection of marketing technology tools and platforms a company uses to plan, execute, manage, and measure its marketing activities. The right stack enables efficiency and data-driven decisions while a poorly designed one creates silos and complexity.
Examples
A mid-market company's MarTech stack includes a CRM, marketing automation platform, analytics tool, CMS, social media scheduler, ad platforms, and a CDP connecting them all.
Best Practices
Audit your stack annually for redundancy and gaps, prioritize integration capabilities when selecting tools, document data flows between tools, and calculate the true total cost of ownership.