Digital Marketing
Mobile Marketing
Mobile marketing encompasses strategies designed to reach target audiences on smartphones and tablets through mobile-optimized websites, apps, SMS, push notifications, and mobile ads. It is essential given the dominance of mobile internet usage.
Examples
A restaurant chain sends push notifications with location-based lunch specials to its app users during the midday hours.
Best Practices
Ensure all digital assets are mobile-responsive, leverage location data for relevance, and keep mobile messaging brief and actionable.