Advertising
Geo-Targeting
Geo-targeting is the practice of delivering content or advertisements to users based on their geographic location. It enables marketers to tailor messages to local audiences and run location-specific campaigns.
Examples
A restaurant chain uses geo-targeting to show mobile ads with a lunch special to users within a 5-mile radius of each location.
Best Practices
Combine geo-targeting with time-of-day scheduling and locally relevant messaging for maximum campaign effectiveness.