Automation
Natural Language Processing
Natural language processing (NLP) is a branch of AI that enables computers to understand, interpret, and generate human language. In marketing, NLP powers chatbots, sentiment analysis, content optimization, and voice search understanding.
Examples
A brand monitoring tool uses NLP to analyze thousands of social media mentions and automatically classify them as positive, negative, or neutral.
Best Practices
Choose NLP models trained on data relevant to your industry and always include human review for high-stakes communications like customer complaints.