SEO
Passage Ranking
Passage ranking is a search engine capability that can rank individual passages within a page independently, even if the overall page covers a broader topic. It allows specific sections of long-form content to appear in search results for relevant queries.
Examples
A comprehensive guide on home renovation has a specific section about kitchen cabinet installation that ranks for "how to install kitchen cabinets" through passage ranking.
Best Practices
Structure long-form content with clear headings and self-contained sections, answer specific questions within passages, and use descriptive subheadings that match search queries.