Advertising
Performance Marketing
Performance marketing is a results-driven approach where advertisers pay only when specific actions are completed, such as clicks, leads, or sales. It emphasizes measurability and accountability in marketing spend.
Examples
A direct-to-consumer brand focuses on performance marketing through affiliate programs, PPC campaigns, and social ads with strict ROAS targets.
Best Practices
Set clear performance targets before launching campaigns, track conversions accurately, and optimize based on cost-per-action metrics.