Digital Marketing
Privacy by Design
Privacy by design is a framework that embeds data protection and privacy considerations into the design of systems, processes, and products from the outset. It proactively prevents privacy issues rather than addressing them reactively after launch.
Examples
A marketing technology team builds its new customer data platform with automatic data minimization, encryption at rest, and configurable retention policies from day one.
Best Practices
Conduct privacy impact assessments at the start of every project, minimize data collection to what is strictly necessary, and build deletion workflows into your architecture.