General Marketing
Product-Market Fit
Product-market fit is the degree to which a product satisfies a strong market demand. Achieving it means customers are buying, using, and recommending the product in sufficient numbers to sustain growth.
Examples
A startup confirms product-market fit when its retention rate exceeds 40% after 90 days and organic referrals account for 30% of new signups.
Best Practices
Measure product-market fit through retention rates, NPS, and organic growth metrics rather than relying solely on revenue numbers.