General Marketing
Buyer Persona
A buyer persona is a semi-fictional representation of an ideal customer based on market research and real data about existing customers. It helps marketers tailor messaging, content, and campaigns to specific audience segments.
Examples
A B2B software company creates a buyer persona named "Marketing Manager Maria" detailing her goals, challenges, and decision-making criteria.
Best Practices
Base personas on actual customer interviews and data rather than assumptions, and revisit them quarterly to keep them accurate.