General Marketing
Retention Marketing
Retention marketing encompasses all strategies and tactics focused on keeping existing customers engaged, satisfied, and purchasing over time. It is typically more cost-effective than acquisition marketing and drives higher lifetime value.
Examples
A subscription brand builds a retention program with personalized re-engagement emails, loyalty rewards, exclusive content, and proactive customer success check-ins.
Best Practices
Segment retention strategies by customer lifecycle stage and risk level, automate early warning triggers, invest in customer experience improvements, and measure retention by cohort.