SEO
Keyword Research
Keyword research is the process of identifying the search terms and phrases that people use to find information, products, or services online. It forms the foundation of SEO and paid search advertising strategies.
Examples
A pet supply store discovers through keyword research that "best dog food for allergies" has 12,000 monthly searches and medium competition.
Best Practices
Focus on a mix of high-volume head terms and specific long-tail keywords that match user intent and your content capabilities.