Analytics
Session Recording
Session recording captures and replays individual user sessions on a website, showing every mouse movement, click, scroll, and page transition. It provides qualitative insight into user behavior that quantitative analytics cannot reveal.
Examples
Reviewing session recordings reveals that users repeatedly scroll up and down a pricing table trying to compare features, leading to a sticky comparison bar redesign.
Best Practices
Watch recordings segmented by user outcome (converted vs. bounced), focus on sessions with rage clicks or u-turns, and balance qualitative observation with quantitative data.